About Alliance for Video-level Contextual Advertising
The Alliance for Video-level Contextual Advertising (AVCA) is a research organization comprised of leading advertising technology companies aimed to educate and promote best practices, and drive innovations in ad-supported streaming TV. Our mission is to advance the knowledge and understanding of video-level contextual advertising, providing insights and guidance to the industry and driving innovation in a rapidly evolving market.
Our team of experienced researchers is dedicated to advancing the field of video-level contextual advertising. We are passionate about driving innovation and progress in this rapidly evolving industry. Our team is comprised of experts from diverse backgrounds, each bringing unique perspectives and insights to our work. Together, we are committed to providing the industry with the tools and knowledge necessary to thrive in the era of ad-supported streaming TV.
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Director of Research
Iris Grossman is an experienced researcher and industry expert with a background in advertising technology. As Director of Research at AVCA, she is responsible for overseeing all research initiatives and ensuring that the organization remains at the forefront of the field.
Benjamin Lei is a senior researcher at AVCA, with a background in data analysis and machine learning. He is responsible for leading research projects and providing insights and guidance to the industry.
Georgia Irving is a researcher at AVCA, with a background in advertising and marketing. She is responsible for conducting research and providing insights into the evolving landscape of ad-supported streaming TV.
Jia Galloway is a researcher at AVCA, with a background in user experience research and design. She is responsible for conducting user research and providing insights into the user experience of ad-supported streaming TV.
Louis Bisset is a research assistant at AVCA, with a background in data analysis and visualization. He is responsible for supporting research projects and providing data-driven insights to the team.
Kaamla Murad is a research assistant at AVCA, with a background in market research and analysis. She is responsible for supporting research projects and providing insights into the evolving market for ad-supported streaming TV.