How AI Is Changing The Game For Contextual Targeting in CTV
This report is an excellent guide for anyone in the TV and advertising industry seeking to understand the rapidly evolving landscape of contextual advertising, especially in the era of AI and Connected TV (CTV).
Transforming Perceptions: We delve into how AI-driven contextual targeting is moving beyond outdated notions and proving its effectiveness.
Expert Insights: Gain valuable perspectives from industry leaders like Michael Treon (PMG), Britt Travis (EVERSANA INTOUCH), Brian Lin (TelevisaUnivision), Amit Nigam (Beachfront), and Jackie Swansburg Paulino (Pixability)
Practical Understanding: The report breaks down complex AI and targeting concepts into layperson's terms, emphasizing the crucial role of neutral content IDs.