Our organization is dedicated to advancing the understanding and development of video-level contextual advertising technology. Here you will find our latest research publications.
How AI Is Changing The Game For Contextual Targeting in CTV
We will discuss what The New Contextual Advertising looks like, why studies show it is more effective, how it can help with everything from brand safety to brand recall and the role AI plays in taking contextual targeting to the next level.
Driving Viewer Attention and Brand Metrics in CTV Advertising
Understanding the Impact of AI in Contextual Targeting
Contextual targeting enabled by AI is being used to increase ad relevance and therefore drive attention and brand perception. This study seeks to measure its effectiveness in driving these metrics compared to demo targeting and publisher-declared metadata.