Alliance for Video-level Contextual Advertising (AVCA)

Talk about contextual targeting to many industry professionals, and you’re as likely to get an eye roll as a nod of recognition. For many, “contextual targeting” calls up old-school dayparting and the midcentury notion that “housewives watch daytime soap operas and beer-drinking men watch Sunday afternoon football.” This report is here to disabuse them of that notion while simultaneously supporting all of you who have seen the light of context or are just starting to see the light.