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Alliance for Video-level Contextual Advertising (AVCA)

Our Mission

The AVCA aims to advance the knowledge and understanding of video-level contextual intelligence. Our members include experts in advertising technology, artificial intelligence, and data connectivity who work together to ensure that ad-supported streaming provides the best user experience for viewers and the highest value for publishers and brands. We provide insights and guidance to drive innovation in a rapidly evolving market. 


Driving Viewer Attention and Brand Metrics in CTV Advertising

Understanding the Impact of AI in Contextual Targeting

Contextual targeting enabled by AI is being used to increase ad relevance and therefore drive attention and brand perception. This study seeks to measure its effectiveness in driving these metrics compared to demo targeting and publisher-declared metadata.

Watching TV at Home


Our members are dedicated to promoting transparency and trust in the industry. The AVCA comprises experts from diverse backgrounds, bringing unique perspectives and insights to our work. Together, we are committed to providing the industry with the tools and knowledge necessary to thrive in the era of ad-supported streaming. 

Founding Members

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