Jul 30, 2024
6 Simple Questions to Inform Your CTV Targeting Strategy
In this blog post, we will explore why marketers & publishers should go beyond rudimentary CTV signals and lean into universal content ident
Jul 28, 2024
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2
How The IRIS-Enabled Partner Ecosystem Is Making It Easier To Target CTV Viewers With Precision At Scale We sat down with a few of the...
Jul 25, 2024
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 1
As consumers shift to Connected TV (CTV) and FAST, advertisers face several challenges. Signal loss makes it harder for advertisers to...
Jul 25, 2024
A New Era in Contextual: Balancing Privacy and Value
For years, the industry has championed personalization, tailoring messages to individual user data. While this approach has shown...
Jul 7, 2024
First-Party Data + Contextual Data = Powerful Business Outcomes
2024 seems to be the year of privacy and trust. This comes as no surprise, due to the ever-growing global data regulation enforcement,...
Jan 18, 2024
INTRODUCING THE INDUSTRY’S FIRST VIDEO-LEVEL BRAND SUITABILITY MEASUREMENT FOR CTV
Improve campaign effectiveness and grow your brand with multimedia classification UPDATE:Â We are pleased to share that Total Media...
Oct 25, 2023
The Current: AI could be the key to unlocking greater CTV spend
While streaming accounted for nearly 40 percent of total TV usage in July, advertisers are seeking more content transparency in order to...
Oct 25, 2023
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
By Nancy Neumann Grey, IRIS.TV & Mathieu Scott de Martinville, Pixability After 15 years, Connected TV (CTV) has emerged as the most...
Oct 24, 2023
Silverpush Paves the Way in Revolutionizing Contextual Advertising with Generative AI Technology
With the digital advertising industry rapidly evolving, it’s important to keep up with the latest trends and technologies. Contextual...
Oct 18, 2023
CTV Brings New Considerations to Contextual Advertising
Within the ever-evolving digital advertising landscape, contextual targeting has long served as a key tool for reaching audiences in...
Sep 5, 2023
How Transparency Enhances Media Strategy Effectiveness with IRIS.TV
Welcome to Episode 10 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly...
Jul 12, 2023
Your Brand Suitability Solution Claims to be Based on AI, But is it?
With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of...
Jul 11, 2023
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
Ad dollars are following viewers to Connected TV (CTV), but linear TV expectations are on a collision course with the reality of...