- Oct 25, 2023
The Current: AI could be the key to unlocking greater CTV spend
While streaming accounted for nearly 40 percent of total TV usage in July, advertisers are seeking more content transparency in order to...
- Oct 25, 2023
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
By Nancy Neumann Grey, IRIS.TV & Mathieu Scott de Martinville, Pixability After 15 years, Connected TV (CTV) has emerged as the most...
- Oct 24, 2023
Silverpush Paves the Way in Revolutionizing Contextual Advertising with Generative AI Technology
With the digital advertising industry rapidly evolving, it’s important to keep up with the latest trends and technologies. Contextual...
- Oct 18, 2023
CTV Brings New Considerations to Contextual Advertising
Within the ever-evolving digital advertising landscape, contextual targeting has long served as a key tool for reaching audiences in...
- Jul 12, 2023
Your Brand Suitability Solution Claims to be Based on AI, But is it?
With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of...
- Jul 12, 2023
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
Ad dollars are following viewers to Connected TV (CTV), but linear TV expectations are on a collision course with the reality of...