Improve campaign effectiveness and grow your brand with multimedia classification
UPDATE: We are pleased to share that Total Media Quality for CTV Brand Safety and Suitability in partnership with IRIS.TV is now generally available. For interest in activating this exciting new report, please reach out to your IAS sales representative for more details.
IAS has partnered with IRIS.TV to announce Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement for CTV, powered by IAS’s multimedia classification technology. Utilizing the IRIS_ID, this industry-leading measurement product will provide marketers with reporting aligned to the Global Alliance for Responsible Media (GARM) Framework and will be available in the U.S. in H2 2023. The IRIS_ID is a content identifier that allows IRIS-enabled™ publishers to securely share video-level data for advertising applications.
IAS’s multimedia classification technology goes beyond metadata with frame-by-frame, video-level measurement that analyzes image, audio, and text to provide marketers with industry-leading brand suitability scoring. The IRIS_ID allows publishers to provide granular video-level brand suitability reporting, enhancing marketers’ ability to verify that their CTV ads are delivered in the right context...
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