The Current: AI could be the key to unlocking greater CTV spend
While streaming accounted for nearly 40 percent of total TV usage in July, advertisers are seeking more content transparency in order to...
Oct 25, 2023
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
By Nancy Neumann Grey, IRIS.TV & Mathieu Scott de Martinville, Pixability After 15 years, Connected TV (CTV) has emerged as the most...
Oct 25, 2023
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
Ad dollars are following viewers to Connected TV (CTV), but linear TV expectations are on a collision course with the reality of...
Jul 12, 2023
Brian Lin On The Unique Ways Univision Uses Streaming To Reach Hispanic Audiences
As Senior Vice President of Product Management at Univision, Brian Lin heads up all aspects of product for the ad sales team, including...
Jun 8, 2023
How Eversana Intouch Navigates Video Investment Challenges In The Health And Pharma Industry
While they may be heavily regulated, the health and pharma industries are keen to find ways to use data to better target their audiences...
May 15, 2023